After filmmakers, television producers have taken a fancy to Switzerland. Star Plus has tied up with Switzerland Tourism to shoot a few special episodes of its show “Saath Nibhaana Saathiya” in the picturesque Swiss landscapes.
“It’s a great opportunity to bring dream destinations like Switzerland closer to our viewers who otherwise would catch only glimpses in big Bollywood movies. We are confident that our viewers will have a joyride with their favourite parivaar from Star Plus,” Suzana Ghai, head of fiction – Programming, Star Plus, said in a press statement.
Switzerland Tourism is more than happy with the boost in tourism thanks to Indian films, and now the small screen.
“Promoting Switzerland through films was always very successful for us and we see the same potential in working with the TV medium. By having a shoot in Switzerland of such a popular soap like ‘Saath Nibhaana Saathiya’, we get a chance to bring Switzerland’s beauty directly to people’s homes and, therefore, their hearts,” said Michael Maeder, managing director, Switzerland Tourism, India.
The channel will shoot week-long content for the show between April 20-28. The cast and crew will shoot at locations like Lake Geneva region, Ticino and Lucerne.
Actress Jiaa Manek, who plays Gopi, is extremely excited.
“When we heard the news, we thought that the creative team was playing a prank on us, but were ecstatic when we learnt that we will be actually travelling. I am really looking forward to it and am sure that all of us will have a great time,” she said.