The current size of the industry is estimated at Rs.60,000 crore (1 crore=10 million), the joint report by Associated Chambers of Commerce and Industry of India (Assocham) and consultancy PricewaterhouseCoopers noted.
As per the report, the television industry will continue to be the major contributor to the overall revenue pie of the sector, growing at 15 percent over the next five years.
From an estimated Rs.25,000 crore ($1=Rs. 50 approx.) in 2008, the television industry is likely to reach Rs.43,000 billion by 2013, it added.
“Television advertising industry is projected to command a share of 41 percent in 2013, having increased from the 39 percent currently,” Assocham president Swati Piramal said.
According to it, the film industry is projected to grow over 11 percent annually over the next five years, reaching to Rs.18,500 crore in 2013 from Rs.11,500 currently, the report said.
The print media, it added, would grow by 5.6 percent yearly over 2009-13, reaching Rs.21,300 from the present level of Rs.16,500 crore.
In the publication sector, relative shares of newspapers and magazines are not expected to change significantly, with newspaper publishing dominating at around 87 percent.
The report projected the radio advertising industry to grow at 18 percent annually over 2009-13, reaching Rs.1,900 crore in 2013 from the present level of Rs.1,000 crore.