They are reportedly spending around Rs.2 crore for the survey, and have asked a known research agency to facilitate it.
Confirming the survey, a Viacom 18 spokesperson said in a statement: “Yes, we have initiated a very big survey. It is an expensive affair. However, it will be worth it when results come.”
The survey will be conducted across six metros — Mumbai, Delhi, Bangalore, Kolkata, Pune and Chandigarh. Hard hitting questions will be put both to male and female respondents.
Directed by Sudhir Mishra, “Inkaar” deals with sexual harassment at the workplace. Arjun plays the CEO of an advertising firm, while Chitrangada plays a copywriter. – IANS