Karan Johar and Co. has cracked it well with I Hate Luv Storys. The romcom is basically a packaged affair. Despite a thin storyline it has clicked at the box office with mega collections coming in over the weekend. Producer Karan Johar is, of course, happy with the state of affairs and clearly understands the factors that led to the film’s big opening.
“We never proclaimed that we were in the process of making some edgy, out of the world entertainer. The idea was to make a fun, young, romcom popcorn entertainer and we achieved that with IHLS”, says Karan in an excited tone. “We had to pep it with good comic and heart-warming moments and rope in good looking protagonists. Also, music was of paramount importance and Vishal-Shekhar did the trick for us.”
He denies that with the film, he and director Punit Malhotra were trying to break the cliché of conventional love stories. “On the contrary, we were playing with the clichés here”, he smiles. “See, people are reacting positively to IHLS because ever since Jaane Tu Ya Jaane Naa, there hasn’t been a movie belonging to romcom genre coming out of Bollywood. People were waiting to catch something like this and got it with IHLS.”
Talking about the dramatic elements that fill the second-half of the film, Karan says, “Yes, there was a little bit of drama but nothing was melodramatic or unusual. Everything happens as it does in the real world”.
On a parting note, one can’t help but ask Karan if he too truly believes that love stories in today’s generation have actually moved on from what they used to be a decade ago.
“That’s right”, admits Karan, “My parents saw a different kind of romance on screen. Later in 90s, there was a different syntax that came in. Today, it is different altogether. For quite some time, there wasn’t a love story which was reflective of today’s time. IHLS managed to fit that bill and hence it succeeded”.
– Sampurn Wire