The mother-daughter duo will be seen together in a TV commercial for a range of facial bleaches under the brand Fem.
“My mother is my skin advisor, she is my skin expert at home and always recommends natural ingredients and remedies for beauty care. So, she was very happy when she realised that Fem now comes packed with the same natural ingredients that she has been recommending to me for years now,” Sonakshi said in a statement.
The campaign shows Poonam sharing her natural beauty secrets with her actress daughter. She talks about natural ingredients like saffron, pearls and milk and their utility in making the skin soft and supple.
“I have always believed in natural ingredients and most of the cosmetics that we used for our daily beauty care were prepared using our kitchen ingredients. I have always recommended natural ingredients and products to Sonakshi as they make you look beautiful and stay beautiful,” said Poonam, who played Hrithik Roshan’s mother in “Jodhaa Akbar”.
The campaign also depicts the bond of friendship that the duo shares. – IANS